Shop Simi Valley First

This concept is interesting, but I don't think that they really get it. As I understand it they are spending $100k per year on this and Council Member Foster seems to think that awareness is a primary means of determining whether it is a good program. Simi Valley gets 1% of the sales tax spent in the city. The problem is that in order to get a return on investment of $100k, there needs to be over $10 million more than otherwise. Becerra said that they could double the spending on this program.

I really don't think that spending more makes sense. It is good to make people aware that it is a good idea to spend locally, but consideration needs to be made on what is spent. This is yet another example of the concept of "free money". Yes, it is CDA funds, but it still tax payer's money.